March 18, 2015

Going Viral on Twitter

Let’s face it, if you create content for the Internet you’re secret untold desire was that it went viral. That’s because going viral is the ultimate goal of anyone wanting to get noticed. Phenomena like Psy’s Gangnam style (which recently hit over 2 billion views) or any of the many crazy/cute pet videos have made millions by going viral. When content goes viral it quickly circles the globe crossing all cultural practice and borders.

The thought of viral content immediately brings ...

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November 7, 2014

How to Organically Increase CTR (Click Through Rate)

One of the most important jobs of content managers and ORM gurus is to increase CTR or (Click Through Rate) of content added to the Internet. We all know that the first page of Google search results in the place to be as the top three search engine results on page one receive 90% or more of organic traffic. While there are many ways of achieving this, only a few methods ...

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June 18, 2014

How to Rank Content Without Backlinks

Over the past 10 years, backlinks and a continued link building strategy has been emphasized as for the ranking of small and large websites alike. But, what about newly created websites or sites with little to no backlinks that seem to rise quickly in search results? Is there some secret “new” code that they’ve cracked? No, the answer is simple; their focus is on content marketing.

Content Still Wears the Crown

With regard to search engines, the more ...

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April 29, 2014

The Business of the Successful Mind

When someone is a success in business or life in general, observers want to know their secret. Although many make the mistake of wanting to copy that formula verbatim in hopes of achieving the same success, this rarely works for most people because we are all unique and complete with our own formula.

Copying someone else’s formula exactly may surely lead to disaster but there are common mindsets and ideals that can be followed closely to give birth ...

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December 4, 2013

How to Increase Website Traffic with Social Networks

You can increase website traffic by efficiently using social networks to get brand messages to you target audience. Social networks provide an undeniably effective platform for communication between old friends and big businesses alike. As of May 2013, 72% of online adults use social networking sites, and 18% use Twitter. 6% use reddit. The majority of marketers are using social ...

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November 4, 2013

Social Media for Small Businesses: When It’s Time to Hire Someone

One of the greatest advantages of using social media to promote your business is the cost: simply get an Internet connection, type in a Tweet and press hit, and you have just launched your company’s newest advertising campaign. Of course, it isn’t quite that easy—to be done well, social ...

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September 3, 2013

Content Marketing in 4 Steps

Increased competition has made it tougher for businesses to score high quality projects. Today, clients are under more pressure to create results and can’t afford to take a gamble on creative services. A smart business owner needs these services, but they want to pay less, often times because they don’t know where to start and that can be pricey.

Content marketing is ...

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August 14, 2013

Social Media: Bully or Lifesaver

One theme seems to be uniform when I speak with clients about their small business needs and aspirations; technology is overwhelming. The Internet and social media have single-handedly changed the way we communicate and do business.

In 2007, I remember talking to clients about the need to create a strong online presence integrated with social media. No matter how many facts ...

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July 3, 2013

Should Small Business Owners Outsource Social Media Services?

Are you a business owner with a small team? Do you feel that your social media marketing activities take too much time? If you’ve nodded affirmatively, then it’s time to outsource professional services to do the job.

Many businesses don’t realize the value of outsourcing social media. If they find social media management time consuming, they would rather compromise and interact less on social pages ...

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