branding design

Branding Design and Visual Brand Identity

What is branding design?

Branding design describes how a company or entrepreneur represented as a brand chooses to visually represent their brand identity to the public. When talking about branding design, it typically refers to key brand elements such as the logo, colors, typography, design system, photography, illustration, iconography, data visualization, interactive elements, video and motion, and web design that makes a brand stand out from competitors, and recognizable to consumers.

In addition to these main elements of ...

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301 redirect

301 Redirect Lifespan

301 redirects are used when moving web pages to a new url. You may have had a major update to your information, (new domain), or you could be replacing the current page with a completely new page of content. Your web pages collect domain authority and search engine rankings that you will want to keep flowing to the new url. Most importantly you will want to use a 301 redirect to keep returning ...

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Optimize Your Google My Business Listing

Optimize Your Google My Business Listing

Advanced SEO Tips

Your local SEO strategy starts with how you optimize your Google My Business listing. Because Google is the desired search engine for ranking, your Google My Business optimization will increase your organic search engine rankings, make your business visible on Google Maps, Local Finder, and in Google’s Local Pack. If you follow the guidelines for representing your business on Google you can claim your FREE ...

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utility marketing

The Power of Utility Marketing

Developing a strategic marketing plan and then advertising that plan effectively is always a challenge no matter what audience you target. There are times when your audience just doesn’t want to hear what you have to say. Utility marketing is a strategy that aims to help brands stay relevant in times of low traction.

Utility marketing is simply offering something relevant and useful to your target audience free of charge. Wait, free of charge? Yes, free of charge. Customers love free ...

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