One of the most important jobs of content managers and ORM gurus is to increase CTR or (Click Through Rate) of content added to the Internet. We all know that the first page of Google search results in the place to be as the top three search engine results on page one receive 90% or more of organic traffic. While there are many ways of achieving this, only a few methods ...Continue Reading →
Over the past 10 years, backlinks and a continued link building strategy has been emphasized as for the ranking of small and large websites alike. But, what about newly created websites or sites with little to no backlinks that seem to rise quickly in search results? Is there some secret “new” code that they’ve cracked? No, the answer is simple; their focus is on content marketing.
Content Still Wears the Crown
With regard to search engines, the more ...Continue Reading →
When someone is a success in business or life in general, observers want to know their secret. Although many make the mistake of wanting to copy that formula verbatim in hopes of achieving the same success, this rarely works for most people because we are all unique and complete with our own formula.
Copying someone else’s formula exactly may surely lead to disaster but there are common mindsets and ideals that can be followed closely to give birth ...Continue Reading →
You can increase website traffic by efficiently using social networks to get brand messages to you target audience. Social networks provide an undeniably effective platform for communication between old friends and big businesses alike. As of May 2013, 72% of online adults use social networking sites, and 18% use Twitter. 6% use reddit. The majority of marketers are using social ...Continue Reading →
One of the greatest advantages of using social media to promote your business is the cost: simply get an Internet connection, type in a Tweet and press hit, and you have just launched your company’s newest advertising campaign. Of course, it isn’t quite that easy—to be done well, social media ...Continue Reading →
Increased competition has made it tougher for businesses to score high quality projects. Today, clients are under more pressure to create results and can’t afford to take a gamble on creative services. A smart business owner needs these services, but they want to pay less, often times because they don’t know where to start and that can be pricey.
Content marketing is one ...Continue Reading →
One theme seems to be uniform when I speak with clients about their small business needs and aspirations; technology is overwhelming. The Internet and social media have single-handedly changed the way we communicate and do business.
In 2007, I remember talking to clients about the need to create a strong online presence integrated with social media. No matter how many facts I ...Continue Reading →
Are you a business owner with a small team? Do you feel that your social media marketing activities take too much time? If you’ve nodded affirmatively, then it’s time to outsource professional services to do the job.
Many businesses don’t realize the value of outsourcing social media. If they find social media management time consuming, they would rather compromise and interact less on social pages with ...Continue Reading →
Before you start reading this post, let’s play a brand recall game. Are you ready? Can you guess the brand name of “the blue fluttering bird?” How about the two yellow arches any idea? “The half eaten apple”? What about “the red, white and blue swirly circle” or the very popular the “F” symbol? Well, if you’ve guessed a few or all the brands, then that’s great on your part and on the company’s.
A logo is a design or a ...Continue Reading →