Michael Jordan Advertising Genius Does It Again

Michael Jordan knows advertising. Jordan is an advertising bull, and in his latest collaboration with Gatorade, he plays off the unifying factor in all physical activity; sweat. Titled “We Love Sweat”, Jordan does a mesmerizing voiceover claiming, “Not all sweat is created equal”. By speaking to the level of dedication required to perfect your craft, Jordan masterfully and indirectly issues a challenge to make every drop of sweat count. “Sweat lost, is strength gained”, says ...

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Creating Viral Content With YouTube Video Categories

Experts say that a successful viral video content strategy makes clever use of the YouTube video categories list. But where exactly is this coveted YouTube video categories list outside of the upload area around info and settings.

Go Viral With Less

YouTube uses 15 video categories to serve video content uploaded at a rate of 300 hours per second. Currently, YouTube no longer allows a user to filter search content by category. The advantage to sorting by video category was the search ...

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going viral

Going Viral on Twitter

Let’s face it, if you create content for the Internet you’re secret untold desire was that it went viral. That’s because going viral is the ultimate goal of anyone wanting to get noticed. Phenomena like Psy’s Gangnam style (which recently hit over 2 billion views) or any of the many crazy/cute pet videos have made millions by going viral. When content goes viral it quickly circles the globe crossing all cultural practice and borders.

The thought of viral content immediately brings ...

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How to Rank Content Without Backlinks

Over the past 10 years, backlinks and a continued link building strategy has been emphasized as for the ranking of small and large websites alike. But, what about newly created websites or sites with little to no backlinks that seem to rise quickly in search results? Is there some secret “new” code that they’ve cracked? No, the answer is simple; their focus is on content marketing.

Content Still Wears the Crown

With regard to search engines, the more ...

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successful business

The Business of the Successful Mind


When someone is a success in business or life in general, observers want to know their secret. Although many make the mistake of wanting to copy that formula verbatim in hopes of achieving the same success, this rarely works for most people because we are all unique and complete with our own formula.

Copying someone else’s formula exactly may surely lead to disaster but there are common mindsets and ideals that can be followed closely to give birth ...

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hawaii web design

Content Marketing in 4 Steps

content marketing

Increased competition has made it tougher for businesses to score high quality projects. Today, clients are under more pressure to create results and can’t afford to take a gamble on creative services. A smart business owner needs these services, but they want to pay less, often times because they don’t know where to start and that can be pricey.

Content marketing is ...

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