In the intricate dance of product development and market success, the product life cycle stages act as the rhythm to which businesses must sync their strategies. Market research is the choreographer, ensuring each step is taken with informed grace and purpose. From the hopeful beginnings in the development phase to the reflective sunset in the decline, it’s the insights garnered from diligent research that dictate the tempo. The narrative of any product’s life is a tale of adaptation, understanding, and strategic foresight, with market research as the guiding narrative throughout each chapter.
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