How to Create a Successful Digital Marketing Strategy
Branding Design and Visual Brand Identity
What is branding design?
Branding design describes how a company or entrepreneur represented as a brand chooses to visually represent their brand identity to the public. When talking about branding design, it typically refers to key brand elements such as the logo, colors, typography, design system, photography, illustration, iconography, data visualization, interactive elements, video and motion, and web design that makes a brand stand out from competitors, and recognizable to consumers.
In addition to these main elements of ...
Optimize Your Google My Business Listing
Your local SEO strategy starts with how you optimize your Google My Business listing. Because Google is the desired search engine for ranking, your Google My Business optimization will increase your organic search engine rankings, make your business visible on Google Maps, Local Finder, and in Google’s Local Pack. If you follow the guidelines for representing your business on Google you can claim your FREE ...
7 Reasons Why Your Business Should Be Accepting Bitcoin
Bitcoin and cryptocurrency are the new buzzwords, but they won’t be for long. While there are some disadvantages for why your business should be accepting Bitcoin, the benefits of cryptocurrency shine so brilliantly that you would be hard-pressed to find them.
Still can’t see it? Ok, this is Why
Your Business Should Be Accepting Bitcoin
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The Power of Utility Marketing
Developing a strategic marketing plan and then advertising that plan effectively is always a challenge no matter what audience you target. There are times when your audience just doesn’t want to hear what you have to say. Utility marketing is a strategy that aims to help brands stay relevant in times of low traction.
Utility marketing is simply offering something relevant and useful to your target audience free of charge. Wait, free of charge? Yes, free of charge. Customers love free ...
Continue Reading →What Makes Your Website an SEO Authority
SEO authority is what transforms an ordinary website into an online whale? We tend to listen to people or groups that we feel have a proven track-record in certain subject or a proven bank account. When this trust is established consumers happily invest because everyone wants to be with a winner.
Say it with Authority
A website that’s considered an SEO authority is a recognized leader in their particular niche. Reviews have become a growing method for businesses to ...
Continue Reading →Converting Leads Into Sales and Customers Into Loyal Followers
Every business whether new or old has the goal of converting leads into sales. While generating traffic in-store and online are the initial goals for budding or failing businesses, ultimately, your customers need to give you money. How much money and how often they give it to you depends on your product or service and how it’s presented.
Converting Leads Into Sales Means Listening
One basic skill that ...
Continue Reading →Michael Jordan Advertising Genius Does It Again
Michael Jordan knows advertising. Jordan is an advertising bull, and in his latest collaboration with Gatorade, he plays off the unifying factor in all physical activity; sweat. Titled “We Love Sweat”, Jordan does a mesmerizing voiceover claiming, “Not all sweat is created equal”. By speaking to the level of dedication required to perfect your craft, Jordan masterfully and indirectly issues a challenge to make every drop of sweat count. “Sweat lost, is strength gained”, says ...
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