Welcome to our extensive collection of small business development articles. In this category, we provide valuable insights, practical tips, and expert advice to help entrepreneurs and small business owners navigate the complexities of building and growing their ventures. From startup strategies to scaling techniques, we cover a wide range of topics to support your business development journey.
Explore our articles to gain a deeper understanding of key aspects of small business management. Discover effective marketing strategies to attract and retain customers, optimize your online presence, and build a strong brand identity. Learn about financial management techniques to improve cash flow, secure funding, and make informed financial decisions. We also delve into operational efficiency, employee management, customer service, and other critical areas to help you streamline your business operations.
Stay up to date with the latest trends, industry insights, and best practices for small business development. Our comprehensive articles are designed to empower you with the knowledge and tools necessary to overcome challenges, seize opportunities, and achieve long-term success. Whether you’re a seasoned entrepreneur or just starting out, our resources are tailored to address your specific needs and drive your business growth forward.
Start exploring our collection of small business development articles today and unlock the strategies and techniques that will take your venture to new heights. From practical tips to inspiring success stories, we’re here to support your journey towards building a thriving and sustainable business.
Developing a strategic marketing plan and then advertising that plan effectively is always a challenge no matter what audience you target. There are times when your audience just doesn’t want to hear what you have to say. Utility marketing is a strategy that aims to help brands stay relevant in times of low traction.
Utility marketing is simply offering something relevant and useful to your target audience free of charge. Wait, free of charge? Yes, free of charge. Customers love free ...
SEO authority is what transforms an ordinary website into an online whale? We tend to listen to people or groups that we feel have a proven track-record in certain subject or a proven bank account. When this trust is established consumers happily invest because everyone wants to be with a winner.
Say it with Authority
A website that’s considered an SEO authority is a recognized leader in their particular niche. Reviews have become a growing method for businesses to ...
Every business whether new or old has the goal of converting leads into sales. While generating traffic in-store and online are the initial goals for budding or failing businesses, ultimately, your customers need to give you money. How much money and how often they give it to you depends on your product or service and how it’s presented.
Michael Jordan knows advertising. Jordan is an advertising bull, and in his latest collaboration with Gatorade, he plays off the unifying factor in all physical activity; sweat. Titled “We Love Sweat”, Jordan does a mesmerizing voiceover claiming, “Not all sweat is created equal”. By speaking to the level of dedication required to perfect your craft, Jordan masterfully and indirectly issues a challenge to make every drop of sweat count. “Sweat lost, is strength gained”, says ...
Let’s face it, if you create content for the Internet you’re secret untold desire was that it went viral. That’s because going viral is the ultimate goal of anyone wanting to get noticed. Phenomena like Psy’s Gangnam style(which recently hit over 2 billion views) or any of the many crazy/cute pet videos have made millions by going viral. When content goes viral it quickly circles the globe crossing all cultural practice and borders.
The thought of viral content immediately brings ...
Increased competition has made it tougher for businesses to score high quality projects. Today, clients are under more pressure to create results and can’t afford to take a gamble on creative services. A smart business owner needs these services, but they want to pay less, often times because they don’t know where to start and that can be pricey.
One theme seems to be uniform when I speak with clients about their small business needs and aspirations; technology is overwhelming. The Internet and social media have single-handedly changed the way we communicate and do business.
In 2007, I remember talking to clients about the need to create a strong online presence integrated with social media. No matter how many facts ...
Are you a business owner with a small team? Do you feel that your social media marketing activities take too much time? If you’ve nodded affirmatively, then it’s time to outsource professional services to do the job.
Many businesses don’t realize the value of outsourcing social media. If they find social media management time consuming, they would rather compromise and interact less on social pages ...
Before you start reading this post, let’s play a brand recall game. Are you ready? Can you guess the brand name of “the blue fluttering bird?” How about the two yellow arches any idea? “The half eaten apple”? What about “the red, white and blue swirly circle” or the very popular the “F” symbol? Well, if you’ve guessed a few or all the brands, then that’s great on your part and on the company’s.
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One basic skill that many ...
