BUSINESS OWNERS AND ENTREPRENEURS
Digital Transformation in a Digital Era
Digital transformation is reimagining business processes, culture, and customer experiences in order to meet changing requirements.
It’s more than just sales; digital transformation is about how you approach and retain customers. As we move away from pen & paper to more modern forms ...
Digital Marketing Polarization and the Brands you Love to Hate
How to Create a Successful Digital Marketing Strategy
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Branding Design and Visual Brand Identity
What is branding design?
Branding design describes how a company or entrepreneur represented as a brand chooses to visually represent their brand identity to the public. When talking about branding design, it typically refers to key brand elements such as the logo, colors, typography, design system, photography, illustration, iconography, data visualization, interactive elements, video and motion, and web design that makes a brand stand out from competitors, and recognizable to consumers.
In addition to these main elements of ...
Optimize Your Google My Business Listing
Your local SEO strategy starts with how you optimize your Google My Business listing. Because Google is the desired search engine for ranking, your Google My Business optimization will increase your organic search engine rankings, make your business visible on Google Maps, Local Finder, and in Google’s Local Pack. If you follow the guidelines for representing your business on Google you can claim your FREE ...
7 Reasons Why Your Business Should Be Accepting Bitcoin
Bitcoin and cryptocurrency are the new buzzwords, but they won’t be for long. While there are some disadvantages for why your business should be accepting Bitcoin, the benefits of cryptocurrency shine so brilliantly that you would be hard-pressed to find them.
Still can’t see it? Ok, this is Why
Your Business Should Be Accepting Bitcoin
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The Power of Utility Marketing
Developing a strategic marketing plan and then advertising that plan effectively is always a challenge no matter what audience you target. There are times when your audience just doesn’t want to hear what you have to say. Utility marketing is a strategy that aims to help brands stay relevant in times of low traction.
Utility marketing is simply offering something relevant and useful to your target audience free of charge. Wait, free of charge? Yes, free of charge. Customers love free ...
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What Makes Your Website an SEO Authority
SEO authority is what transforms an ordinary website into an online whale? We tend to listen to people or groups that we feel have a proven track-record in certain subject or a proven bank account. When this trust is established consumers happily invest because everyone wants to be with a winner.
Say it with Authority
A website that’s considered an SEO authority is a recognized leader in their particular niche. Reviews have become a growing method for businesses to ...
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