Michael Jordan knows advertising. Jordan is an advertising bull, and in his latest collaboration with Gatorade, he plays off the unifying factor in all physical activity; sweat. Titled “We Love Sweat”, Jordan does a mesmerizing voiceover claiming, “Not all sweat is created equal”. By speaking to the level of dedication required to perfect your craft, Jordan masterfully and indirectly issues a challenge to make every drop of sweat count. “Sweat lost, is strength gained”, ...Continue Reading →
Experts say that a successful viral video content strategy makes clever use of the YouTube video categories list. But where exactly is this coveted YouTube video categories list outside of the upload area around info and settings.
Go Viral With Less
YouTube uses 15 video categories to serve video content uploaded at a rate of 300 hours per second. Currently, YouTube no longer allows a user to filter search content by category. The advantage to sorting by video category was the search ...Continue Reading →
Let’s face it, if you create content for the Internet you’re secret untold desire was that it went viral. That’s because going viral is the ultimate goal of anyone wanting to get noticed. Phenomena like Psy’s Gangnam style (which recently hit over 2 billion views) or any of the many crazy/cute pet videos have made millions by going viral. When content goes viral it quickly circles the globe crossing all cultural practice and borders.
The thought of viral content immediately brings ...Continue Reading →
One of the most important jobs of content managers and ORM gurus is to increase CTR or (Click Through Rate) of content added to the Internet. We all know that the first page of Google search results in the place to be as the top three search engine results on page one receive 90% or more of organic traffic. While there are many ways of achieving this, only a few methods ...Continue Reading →
Over the past 10 years, backlinks and a continued link building strategy has been emphasized as for the ranking of small and large websites alike. But, what about newly created websites or sites with little to no backlinks that seem to rise quickly in search results? Is there some secret “new” code that they’ve cracked? No, the answer is simple; their focus is on content marketing.
Content Still Wears the Crown
With regard to search engines, the more ...Continue Reading →
When someone is a success in business or life in general, observers want to know their secret. Although many make the mistake of wanting to copy that formula verbatim in hopes of achieving the same success, this rarely works for most people because we are all unique and complete with our own formula.
Copying someone else’s formula exactly may surely lead to disaster but there are common mindsets and ideals that can be followed closely to give birth ...Continue Reading →
You can increase website traffic by efficiently using social networks to get brand messages to you target audience. Social networks provide an undeniably effective platform for communication between old friends and big businesses alike. As of May 2013, 72% of online adults use social networking sites, and 18% use Twitter. 6% use reddit. The majority of marketers are using social ...Continue Reading →
One of the greatest advantages of using social media to promote your business is the cost: simply get an Internet connection, type in a Tweet and press hit, and you have just launched your company’s newest advertising campaign. Of course, it isn’t quite that easy—to be done well, social media ...Continue Reading →
Increased competition has made it tougher for businesses to score high quality projects. Today, clients are under more pressure to create results and can’t afford to take a gamble on creative services. A smart business owner needs these services, but they want to pay less, often times because they don’t know where to start and that can be pricey.
Content marketing is one ...Continue Reading →