BUSINESS OWNERS AND ENTREPRENEURS
How To Write Great Headlines in 7 Steps
Before the days of iPads, laptops, and AI writers, writing great headlines required the very specific skill of counting.
Letters had value based on their size. Uppercase letters were ...
Yeezy Marketing Strategy – Goat Brand Marketing
There is no doubt that what Kanye West aka Ye is a highly creative person with a vision far beyond what most people even think is possible. Yeezy, a name given to him by Beanie Sigel, had perfected the technique ...
Digital Transformation in a Digital Era
Digital transformation is reimagining business processes, culture, and customer experiences in order to meet changing requirements.
It’s more than just sales; digital transformation is about how you approach and retain customers. As we move away from pen & paper to more modern forms ...
Digital Marketing Polarization and the Brands you Love to Hate
How to Create a Successful Digital Marketing Strategy
Continue Reading → 
Branding Design and Visual Brand Identity
What is branding design?
Branding design describes how a company or entrepreneur represented as a brand chooses to visually represent their brand identity to the public. When talking about branding design, it typically refers to key brand elements such as the logo, colors, typography, design system, photography, illustration, iconography, data visualization, interactive elements, video and motion, and web design that makes a brand stand out from competitors, and recognizable to consumers.
In addition to these main elements of ...
301 Redirect Lifespan
301 redirects are used when moving web pages to a new url. You may have had a major update to your information, (new domain), or you could be replacing the current page with a completely new page of content. Your web pages collect domain authority and search engine rankings that you will want to keep flowing to the new url. Most importantly you will want to use a 301 redirect to keep returning ...
Optimize Your Google My Business Listing
Your local SEO strategy starts with how you optimize your Google My Business listing. Because Google is the desired search engine for ranking, your Google My Business optimization will increase your organic search engine rankings, make your business visible on Google Maps, Local Finder, and in Google’s Local Pack. If you follow the guidelines for representing your business on Google you can claim your FREE ...