The world of SEO is constantly evolving, but the foundation remains the same.. Your 2024 SEO strategies should be building on what you’ve already implemented while adapting to consumer behavior patterns. As we move into 2024, here are 10 SEO strategies that businesses need to be aware of in order to stay ahead of the curve.
1. Voice search optimization
Voice search is becoming increasingly popular, with more and more people using their voice to search on mobile devices for information. In fact, it is estimated that by 2024, 50% of all searches will be voice searches.
In order to optimize for voice search, businesses need to make sure that when a potential customer asks for “restaurants near me”, that their business is among the first ones that show results. To accomplish this make sure that the business is properly optimized for Google Business to appear in Google Maps searches.
2. Mobile optimization
More and more people are using their mobile devices to access the internet. In fact, it is estimated that by 2024, 72% of internet users will be accessing the internet from their mobile devices.
In order to optimize for mobile, businesses need to make sure that their websites are mobile-friendly. This means making sure that their websites are easy to navigate on a small screen and that they load quickly.
You can perform a quick assessment of your website by using the Google Mobile-Friendly Test.
3. Featured snippets
Featured snippets are short excerpts of text that appear at the top of Google search results pages. They are designed to provide users with a quick and easy answer to their query.
In order to get their content featured in a featured snippet, businesses need to make sure that their content is clear, concise, and informative. They also need to make sure that their content is formatted in a way that is easy for Google to understand.
4. Local SEO
Local SEO is the process of optimizing a website for local search results. This is important for businesses that want to attract customers in their local area.
In order to optimize for local SEO, businesses need to make sure that their website includes their name, address, and phone number (NAP). They also need to make sure that their website is listed in local directories and that they have positive reviews on Google My Business.
5. Video optimization
Video is becoming an increasingly important part of 2024 SEO. In fact, it is estimated that by 2024, 82% of all internet traffic will be video traffic.
In order to optimize for video, businesses need to make sure that their videos are high quality and that they are relevant to their target audience. They also need to make sure that their videos are properly titled and tagged in the description.
6. Content marketing
Content marketing is the process of creating and sharing high-quality content in order to attract and retain customers. Content marketing is an important part of SEO because it helps businesses to build authority and trust with their target audience.
In order to create high-quality content, businesses need to make sure that their content is well-written, informative, and engaging. They also need to make sure that their content is relevant to their target audience.
7. Link building
Link building is the process of acquiring links from other websites to your own. Links are still important for 2024 SEO because they help to improve a website’s authority and ranking in search results.
In order to build links, businesses need to create high-quality content that other websites will want to link to. They also need to reach out to other websites and ask for links.
8. Social media marketing
Social media marketing is the process of using social media platforms to connect with customers and promote a business. Social media marketing is an important part of SEO because it helps businesses to build brand awareness and drive traffic to their website.
In order to use social media marketing effectively, businesses need to create engaging content that will interest their target audience. They also need to be responsive to comments and questions from their followers.
9. Technical 2024 SEO
Technical SEO is the process of optimizing a website’s technical aspects in order to improve its ranking in search results. Technical SEO includes things like making sure a website is crawlable and indexable, as well as fixing any technical errors that may be preventing a website from ranking well.
Fixing 404s and pages with redirects are a huge part of making sure the website is technically sound.
Analytics is the process of tracking and measuring the results of SEO efforts. Analytics is important because it helps businesses to understand what is working and what is not working with their SEO campaigns.
Businesses need to use analytics tools to track metrics such as website traffic, keyword rankings, and conversions. Google Analytics has always been one of the best options for this.
These 2024 SEO strategies will improve ranking in search results and attract more visitors to your website. When used with consistency, these strategies will be the make or break for your digital marketing efforts.