If you have a website, you know that website traffic and ranking can be very important to the success of your small business. What strategy should you use to beat your larger competitors websites? Matt Cutts, Google software engineer and now head of webspam at Google shows you how to increase website traffic and compete with big business online.
It’s not impossible for your small business webiste to outrank and even surpass those of big businesses. In the world of martial arts, being more nimble and quicker on your feet can mean victory over larger opponents. This doesn’t mean you can just sit behind your computer and build an online empire. It takes real-world engagement also so you should have a healthy mix of both.
In my experience, the best way to increase website traffic has been to develop links to the website, add content regularly , and make it as easy as possible to navigate. It’s a simple strategy, but many people overlook these simple steps when building their online presence.
Matt’s advice to Increase website traffic for small businesses:
- Make sure your website doesn’t suck- Make sure it’s usable with good navigation and easy for mobile users which may cause you to minimize or get rid of Flash altogether.
- Engage with your customers- Sometimes small business can build up a large mailing list easier than large ones, you can sponsor local promotions, contest, etc. This is a part of the real-world engagement we spoke about earlier.
- Identify your strengths and capitalize on them- If your strong suit is your customer service, then your customers should know that and feel it when they walk in the door or engage with your business.
Take a look at these key points that Matt talks about to make your website dominant. Enjoy.
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