One of the greatest advantages of using social media to promote your business is the cost: simply get an Internet connection, type in a Tweet and press hit, and you have just launched your company’s newest advertising campaign. Of course, it isn’t quite that easy—to be done well, social ...
Continue Reading →Content Marketing in 4 Steps
Increased competition has made it tougher for businesses to score high quality projects. Today, clients are under more pressure to create results and can’t afford to take a gamble on creative services. A smart business owner needs these services, but they want to pay less, often times because they don’t know where to start and that can be pricey.
Content marketing is one ...
Continue Reading →Social Media: Bully or Lifesaver
One theme seems to be uniform when I speak with clients about their small business needs and aspirations; technology is overwhelming. The Internet and social media have single-handedly changed the way we communicate and do business.
In 2007, I remember talking to clients about the need to create a strong online presence integrated with social media. No matter how many facts I ...
Continue Reading →Should Small Business Owners Outsource Social Media Services?
Are you a business owner with a small team? Do you feel that your social media marketing activities take too much time? If you’ve nodded affirmatively, then it’s time to outsource professional services to do the job.
Many businesses don’t realize the value of outsourcing social media. If they find social media management time consuming, they would rather compromise and interact less on social pages ...
Continue Reading →Logo: The Brand Ambassador of Your Company
Before you start reading this post, let’s play a brand recall game. Are you ready? Can you guess the brand name of “the blue fluttering bird?” How about the two yellow arches any idea? “The half eaten apple”? What about “the red, white and blue swirly circle” or the very popular the “F” symbol? Well, if you’ve guessed a few or all the brands, then that’s great on your part and on the company’s.
A logo is a design or a ...
Continue Reading →How to Increase Website Traffic Using Pinterest
Are you wondering how to increase website traffic to your blog? Do you wish to increase your blog’s readership? If these are the questions needing answers, then its time you took advantage of Pinterest to attract and drive heavy website traffic in the fastest time. Yes, you got that right! Pinterest is a social sharing network that has gained huge popularity in a short time span.
Recent Facts about ...
Continue Reading →Misconceptions About SEO and Google Updates
Since the newest Google update of Penguin 2.0 there have been many questions and concerns from SEO’s and website owners about where to focus their energies and budgets to maximize results. As always, if you’re focused on serving up great content that keeps your readers engaged then you will have no problems with this or any other update Google may throw at you.
Matt Cutts, head of Google search spam, released a great video talking about misconceptions in the SEO industry. ...
Continue Reading →Search Engine Report: How Google Works
Have you ever wondered how Google works? Or what determines which websites get ranked for popular keyword searches? Today we will go back in time to learn what makes Google tick.
Anyone with a website knows that Google is the most dominant search engine out there and if you can rank well within this search engine it could equate to more website traffic and interest in your website and ultimately increased sales.
Google Matt Cutts explains how Google search actually works. Matt ...
Continue Reading →Website Monetization: Make Your Website a Money Maker
Are you a successful brick and mortar business owner? Are you now thinking of competing with the industry giants on a global scale? Looking for the perfect opportunity to cash in on and boost your business sales? If you answered yes to any of these questions, this post is a must read for you!
If you are looking forward to giving your competition a run for their money, then it’s time ...
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