SEO Process: How it works?
Two critical factors play a huge part in determining whether or not your website reaches that first page of any search engine; these are your on-page and off-page SEO.
Your on-page SEO consists of optimization efforts performed on your website. It maximizes your website’s exposure and readability by not only your readers but also by search engine robots that report back to the search engine to tell it about your site.
With on-page SEO we optimize your website’s title, description, and keyword meta tags as well as the tags in your content like the h1 — h6 headers and subheads. We also make sure all images used in your site are properly labeled so they are read and indexed accordingly.
One of the most important aspects of on-page SEO is relevancy. We ensure your content is relevant to the target audience with a natural mix of keywords in the right places. Once your page is optimized, it’s ready to dominate the web, and with relevant content you won’t have to worry about being penalize by updates to any algorithm.
Off-page SEO consists of your optimization efforts on other websites and locations that direct people to your website. These efforts include social media marketing at sites like Facebook or Twitter. Link building is also a part of your off-page SEO optimization process. When credible sites with high authority and traffic link to your website they pass along link-juice and traffic to your website. The more sites you have linking in, the more authority and page rank gets passed to your website.
But it’s not all about social media marketing and link building, off-page SEO can also include things like blogging, directory submission, photo and audio sharing, press release distribution, and the list goes on. Many SEO companies try to put all your eggs in one basket, but search engine algorithms change at such a rapid pace that your SEO efforts need to be content-focused to deliver the best and most relevant content .
BEWARE. Over the past few years there have been many services offered to quickly build links to your website for a very low price. As the old saying goes, you get what you pay for. These cheap type of link packages ultimately end up doing more harm than good as they often link from “shady” websites in bad neighborhoods that end up inviting your website to failure. Once the damage is done it can take a lot of time and money to repair your websites reputation and ranking status. There are no shortcuts in life and SEO. Effective SEO is done very slowly and organically with longevity as the goal.
How do i get started…
Every website has different needs, by filling out the form below, we can get started on an SEO strategy specifically tailored to your website’s needs.