Michael Jordan knows advertising. Jordan is an advertising bull, and in his latest collaboration with Gatorade, he plays off the unifying factor in all physical activity; sweat. Titled “We Love Sweat”, Jordan does a mesmerizing voiceover claiming, “Not all sweat is created equal”. By speaking to the level of dedication required to perfect your craft, Jordan masterfully and indirectly issues a challenge to make every drop of sweat count. “Sweat lost, is strength gained”, says Jordan. You have to love the way he motivates you to move.
Michael Jordan or MJ as we know him has created a timeless brand that can be applied to any product. He gets it, and never loses focus in identifying with the end consumer. All you have to do is create something magic, and establish yourself as an authority. No Sweat?!?Share